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The customer is always wrong

The customer is always wrong
I’ve always been so interested in human behaviour since my sociology and communications studies at uni, and perhaps even before then as a school kid who thought it so oddly fascinating the year seemed to naturally split into identity defined groups – The...

What do you value?

What do you value?
Identify your guiding principles for life and business. What do you value? What do you value in life? In yourself? In others? In business? Are these values at the core of who you are and what you do? These very large questions (and general contemplation of life) are...

What’s your end goal?

What’s your end goal?
Lately I’ve been having conversations around the question ‘what is your end goal?’. Answers have varied from clear vision and the path to success, to the polar opposite response of ‘I’m not sure exactly’. In either case, and all...

From my October reading list

From my October reading list
Here are some articles I bookmarked last month. It’s just a handful from the hundreds of pieces of content I read each month about social media, marketing and digital. I also meander through articles from a wider range of topics that Medium suggests and have, of...