by Kimberley Lee | May 31, 2015 | Blogger, Brand, BRAND PR SOCIAL, Freelance, Profile
Lately I’ve been working with people to define their personal brands so they can embark on a blogging adventure with their profile at the centre of their work. For some, the plan is to turn passion into profit and for others the purpose is to showcase their...
by Kimberley Lee | Nov 12, 2013 | Blogger, Journalism, Profile, Social Media
Scott Fitzgerald My main gig: I’ve worked in the online space for quite a while now, as a content manager, web producer, site manager, social media manager and other various permutations of words in those role titles. I’ve put in time as an editor at the Macquarie...
by Kimberley Lee | Nov 6, 2013 | Blogger, Brand, Public Relations, Social Media
Blogger outreach is now being included in the traditional PR brief. The best way to do this successfully is to really get to know the bloggers you want to work with. My friend and tech blogger Geoff Quattromani (remember him from the last post?!) lets us in on how to...
by Kimberley Lee | Oct 29, 2013 | Blogger, BRAND PR SOCIAL, Social Media
A few years back I met Geoff at a tech blogger meet up for a client I was working with at the time. His blog ‘Not Analog’ was growing but still in its early stages. Fast forward to now and Geoff is a well established tech blogger on the lists of most PR...
