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The customer is always wrong

The customer is always wrong
I’ve always been so interested in human behaviour since my sociology and communications studies at uni, and perhaps even before then as a school kid who thought it so oddly fascinating the year seemed to naturally split into identity defined groups – The...

What’s your end goal?

What’s your end goal?
Lately I’ve been having conversations around the question ‘what is your end goal?’. Answers have varied from clear vision and the path to success, to the polar opposite response of ‘I’m not sure exactly’. In either case, and all...