Over the last month and a bit I’ve had the honour of working with well renowned futurist Ross Dawson during the launch phase of his new online publication Creating the Future of PR. There are so many challenges facing PR agencies as the demands of clients increase to require a vast breadth of skills for the delivery of digital, social media, influencer engagement and all the nuances that come with these services.
This is a great time to be thinking about what the future of PR and communications will involve, what it means for PR professionals of today, and how our PR consultants of the future can prepare for what’s ahead.
I hope you’ll jump on over to see what we’re doing with Creating the Future of PR on the website and also please do join the conversation in our Facebook Group where we encourage you to post, comment, challenge thinking and share your ideas. You can also connect with us on Twitter @CreateFuturePR.
If you’re keen to contribute an article, please do let us know as we’d love to hear the views and thoughts from leaders of today and future PR professionals who will lead the way in the coming years.