I’ve been working with Ross Dawson to help drive conversation around themes covered in his online publication Creating the Future of PR. We also want to bring industry peers together, a meeting of minds if you will, so we held our first Meetup, a panel discussion about the topic ‘Envisaging PR leaders of the future’.
We were absolutely thrilled to have have the following comms leaders share their thoughts and insights:
- Caspian Smith, Director Brand & Communications, IBM Asia Pacific
- Kieran Moore, CEO, Ogilvy PR Australia, Regional Talent Director, EXCO membCFoPRer, STW Group Australia, Board Member, Ogilvy PR
- Kim McKay, director and founder, Klick Communications
All panelists agreed our future leaders must be more flexible in their thinking, comfortable with being data-driven and working with people across the broader business, not just within the communications function. The technology plus human relationship is critical where tech will be led by human intuition.
Read the full wrap up of our event HERE.
Register for our next Meetup in Sydney ‘The Marketing Organisation of the Future‘ on April 27.