Here are some articles I bookmarked last month. It’s just a handful from the hundreds of pieces of content I read each month about social media, marketing and digital. I also meander through articles from a wider range of topics that Medium suggests and have, of late, been perusing Quora for conversations about everything outside of what I read for work, to keep my mind exploring the unknown. I may share some of that random goodness in another post.
10 Social Trends You Need To Know, wearesocial – this is long but insightful and worth a read – you can also skim the article if you don’t have time to view the slideshow.
Why Millions of Tweens Are Using Musical.ly… And Why It Matters, Gary V – Medium
The three pillars redefined: So, the past year of activity with social commerce, Messenger integration of functionality and AI to improve service, has led to an update of the three pillars model.
Service: Solve issues fast and on the spot, whether it is through a personal approach or social automation. Learn from interactions to change KLM for the better.
Brand and Reputation: Campaigns to create awareness or highlight campaignable services based on service interactions. Content designed to create awareness and reinforce values.
Commerce: Make social commerce scalable and cost-efficient. Activation throughout the journey.
And underpinning this work is:
Social Development and Automation: Bringing .com to social touchpoints. Automating parts of the internal and external conversation.
8 Great Corporate Snapchats to Follow, Entrepreneur