by Kimberley Lee | Aug 31, 2017 | Brand, business, Profile, Start Up, Wellbeing
Identify your guiding principles for life and business. What do you value? What do you value in life? In yourself? In others? In business? Are these values at the core of who you are and what you do? These very large questions (and general contemplation of life) are...
by Kimberley Lee | Mar 31, 2016 | Brand, BRAND PR SOCIAL, Communication, Public Relations, Social Media
It was an absolute delight to hear from the lovely Analee Matthews, a journalist I’ve known over the years from past gigs at PR agencies working with clients in the health an fitness space. I’ve not had any client news for her for some time so I was...
by Kimberley Lee | Jan 31, 2016 | Brand, business, Communication, Digital, Freelance, Public Relations, Social Media
For the last few months I’ve had the privilege of working with futurist and strategy adviser, Ross Dawson, to promote his new publication Creating the Future of PR. A number of leaders in PR and communications around the world have contributed articles dedicated...
by Kimberley Lee | Nov 28, 2015 | Brand, Communication, Public Relations, Social Media
When your campaign hashtag finally achieves a spot in the Twitter trending list you want to be #winning, not #epicfail-ing. Recently, #YourTaxis spewed into the catalogue of social media case studies for what not to do in a big way, not only for their campaign but...
by Kimberley Lee | Nov 6, 2015 | Brand, business, Communication, Marketing, Public Relations, Social Media
Earlier this year I was invited to present a webinar to the Active Management fitness industry audience to share an overview of five things they could do to promote their brands and businesses. The elements I chose to cover this time were: * Raising the profile of...
