by Kimberley Lee | Sep 29, 2018 | Brand, business, Communication, Social Media
Keeping up with social media changes, trends, features and functions can be an overwhelming task as user behaviour shifts, platforms transform and new technologies evolve. Identifying and understanding how social media can add value to your business has always been at...
by Kimberley Lee | Jun 30, 2017 | BRAND PR SOCIAL, business, Communication, Social Media
It may be hard for some to imagine a land before time when there was no smartphone and definitely no Facebook or Insti or Snapchat. As we evolved (*ironic snigger*) ‘new media’ was a thing that meant forums and online communities in the real sense of the...
by Kimberley Lee | Mar 31, 2016 | Brand, BRAND PR SOCIAL, Communication, Public Relations, Social Media
It was an absolute delight to hear from the lovely Analee Matthews, a journalist I’ve known over the years from past gigs at PR agencies working with clients in the health an fitness space. I’ve not had any client news for her for some time so I was...
by Kimberley Lee | Jan 31, 2016 | Brand, business, Communication, Digital, Freelance, Public Relations, Social Media
For the last few months I’ve had the privilege of working with futurist and strategy adviser, Ross Dawson, to promote his new publication Creating the Future of PR. A number of leaders in PR and communications around the world have contributed articles dedicated...
by Kimberley Lee | Nov 28, 2015 | Brand, Communication, Public Relations, Social Media
When your campaign hashtag finally achieves a spot in the Twitter trending list you want to be #winning, not #epicfail-ing. Recently, #YourTaxis spewed into the catalogue of social media case studies for what not to do in a big way, not only for their campaign but...
