This is a question that is sometimes not so easily answered in a sentence when you’re an entrepreneur with a number of projects on the go. However, it is important to be able to give a concise and definite answer when you’re in early talks with potential clients who want to know if you’re the man or the woman for the job.
If you’re having trouble getting what you do and who you are into a single breathe then you might like to workshop this with someone skilled at key messaging and written communication. My Public Relations experience has given me the skill set to work through this but you may also find someone with a journalistic or branding background would also be very helpful.
Recently I had the pleasure of sitting down with ‘Bionic’ Ben Bickford who needed to do just this. In an hour and a half Ben was able to brain dump everything he wanted to communicate and we were able to workshop this into a map of scribbled notes that I formed into a legible strategy. Ben has been able to apply our session outcomes to his business as a consultant with immediate results.
Ben has very kindly written a recommendation for me on LinkedIn which you can also see below. Thanks Ben for sharing your experience working with me.
BEN BICKFORD Business Consultant: Digital Strategy, Performance, Analytics, Service Excellence, Unifying People & Enterprises | MLOVE
Earlier this year I had the pleasure of engaging Kimberley Lee for a personal branding project, drawing on her Branding, PR and Social Media expertise.
Kim was able to quickly understand my branding and my business, developing a remarkable and more relevant communications strategy that immediately increased client engagements.
Kim’s passion for communications, her personal approach and her practical experience across many well known Australian / International brands and organisations ensures her clients get the benefit of her breadth and depth of expertise.
It is a pleasure to work with Kim given her enthusiasm, her focus on value creation and her desire to deliver results. I highly recommend people to consider Kim when they are seeking a proven professional to develop and implement more cost effective communications strategies that deliver business results.